Posted by & filed under restaurant.

So, you’ve got a loan, signed the lease, hired the chef and started getting the fitout done on your new restaurant or take away. One thing that many owners don’t do when they are opening a new restaurant is think about the marketing of the restaurant or take away.

This is a marketing plan that starts 90 days BEFORE you open the doors or take over. Of course, there are limitations if you are buying a business, but if they don’t have a website, you can register and build your website prior to handover.

Venice Daily Photo blog Villarosabegur.com
Photos: La Pesa restaurant Photos: Darlinghurst

Turn this into this with a 90 day marketing plan for before you open your new restaurant, cafe or take away!

Bear in mind that you may have two opening dates, one which is a soft launch, just relying on walk ins or maybe a small Facebook campaign to get the word out if you are off the beaten track just to make sure the kitchen and front

90 – 60 days:

  • . Purchase the domain name for the restaurant or take away.
  • . Build your website. It takes Google a few months to find a website and the longer it is around, the more important it is.
  • . Start building links to the website. Try the local government, local business organisations and all of the restaurant finder/list websites. The more incoming links the better.
  • . Get the logo and graphics design work done.
  • . Start organise where you are going to get leaflets printed if you plan on an opening special with a mail drop campaign.
  • . Start talking to other businesses about alliance marketing. Is there a nearby cinema that you can do a meal deal when they present their movie tickets?
  • . Are you going to use an A-Frame to advertise daily specials to customers walking by? Now is the time to start getting it made.

60 – 30 days:

  • . Get your leaflets printed and ready to go. Mailouts using the Unaddressed Delivery Service require weeks of lead time, so you want to have your brochures ready to go.
  • . Start your Facebook page. Get all your friends and family to Follow you on Facebook.
  • . Advertise your opening special on Facebook.

0 – 30 days:

  • . Setup your twitter account and start following local businesses and identities.
  • . Review the website, make sure the menu is up there along with the opening date and your opening specials.
  • . Start training the wait staff to collect feedback cards, business cards and birthdays so you can start building your database from day 1.
  • . Work out your offers for Facebook and Twitter. The offers may not be going out to a lot of people, but if you get the right person following you, they will share it with all their friends and the social marketing magic starts to work for you. Even with only a few people following, down the track people will see your old offers and sign up for future offers.

This is the quick blog entry on marketing. There are some great sample marketing plans – try

for an in depth marketing plan with lots of great ideas to think about.

That’s it, hopefully there is something there to help you make the first day in your new restaurant or take away a busy day. Great marketing comes from great marketing plans. If there is anything you think we’ve missed, email your ideas to morecustomers@marketing4restaurants.com and we will add it to the list.

Remember: If you fail to plan you plan to fail!

Also read: Best Tips for Groupon and Living Social Marketing for Restaurants and Cafes

8 Responses to “90 Day Marketing Plan for before you open your restaurant”

  1. Piper

    To most people Internet Marketing looks relatively easy and simple
    to do. An interactive marketing agency can also provide
    social media marketing services with the help of creative advertising on such social networking sites.

    This is the main reason why Chinese people prefer KFC over other
    fast food restaurants.

  2. Boca raton Social Media Services

    For this reason the media must ensure that when they publicize a protest they get the full story before holding the authority
    to ransom. Aim for 2% density, but never compromise the quality of your social media marketing blogs in the process.

    Furthermore, the post should be accompanied by relevant images to make posts compelling and to
    motivate the audience to continue reading. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd.
    Once you have your business page set-up, then you can effectively start
    promoting your business page. If anything, I’ll bet it pushed
    you away from the sale, not toward it. Competitions to see who can draw in the most
    visitors can also be profitable. Lately, they came up with what they call Re-targeting, it is a
    very interesting subject for a later article. Although creating a substantial Twitter following may take considerable time,
    having a Twitter account with niche-targeted followers will make each follower a prospective employer, cut down on spam
    and earn you followers quicker in return. All you have to do is make sure
    that you create an open line of communication for
    you and the individuals as well.

  3. where to get free eye exam greenpoint brooklyn

    By way of example, an Ophthalmologist should employ staffs who may help you
    pick a qualified frames to your eyes, as the doctor is
    attending another patient. All people should have periodic
    and thorough eye examinations as part of routine primary
    care, especially since many eye diseases are asymptomatic.
    Other than this, they also suggest you that whether you need
    to wear your glasses for whole day or only while doing certain specific work like reading, driving or while making any handcraft.

  4. Summer Jobs

    It was; I am who I am, not white gloves and patten leather shoes.
    The camp instructor will take you through a routine that challenge you.
    Thankfully, the situation is starting to pick up in this profession again as summer camp administrators
    everywhere have been making an effort to tune in to the inclinations of the
    kids of today. In order to heal the soldiers, you need to either have the required points in Medicine
    (25, 50 and then 75) or the required tools. s needs before deciding to send him or her to a particular camp.

    On cold days, you are somewhat advised to do the opposite of what you
    should do during cold days. This camp is for ages 5 through 9
    years, and carries the “learn by doing” philosophy.
    Hogrefe during his tenure as Executive Director of the American Camp Association, Illinois Section. This breakdown allows for a logical
    grouping and also gives the kindergarten an option of part day schedules if needed.
    Often times, we quit our workouts due to scheduling difficulties or a lack of results.

  5. spray tanning kit

    Another criteria to choose fake tan product is the skin sensitivity and the
    guarantee that product really is safe and works.
    You can also use of both face-framing lowlights and highlights.
    * Products for the Face: There is quite a selection of products to be applied only on the
    face. Working with the merchandise or providers uniformly is significant.

    There has not been any reported problems yet with pregnant women but they are
    not recommended to use the airbrush fake tan method, or at least consult your doctor.
    If you really want a dark shade of tan, then apply another coat.
    People who enjoy a good sunless tan are raving about Fake Bake lotion.
    Get Your Skin Ready The first thing you need to do before you buy any sunless tan product is to make sure that your skin is healthy.
    To prevent a streaky, splotchy fake tan, hair removal is essential.
    As in any tan, our dead skin cells with the
    tanned skin gradually shed from the surface and the
    tan disappears.

  6. chloe sims goodman air conditioners Ac

    Here’s a review of the various sunless product lines for your guidance.
    The destruction of the prewar establishments left everyone starting and rebuilding from scratch, and those who had a wider perception of the
    people’s needs seemed to had the greater advantage.
    It is because he takes the song and makes it his own.

  7. james and surman Boca Raton CPA

    It upgrades accuracy which is a must need of accounting tasks.
    In a photography business in particular, here are a number of items that are assets to be listed
    for your business. The online offering will cost you $99
    to setup up with monthly fees.

  8. facial plastic surgeon columbus ohio

    The leading plastic surgery clinic in Sydney specializes in offering all types
    of cosmetic surgery including Face lift, otoplasty, Rhinoplasty,
    Scar – Revisionn, Fat injection and Eyelid surgery.
    And a proficient plastic surgeon with a lot of experience, can take that even further.
    There is no question that how you look has an impact in the
    workplace.

Trackbacks/Pingbacks

  1.  The anatomy of a restaurant walk in | Marketing 4 Restaurants
Not a Marketing4Restaurants Customer? Click here

Leave a Reply

  • (will not be published)